Center Parcs axes 'sexist' advert after backlash from furious holidaymakers | 0KRJ94Q | 2024-03-17 06:08:01
Furious holidaymakers noticed the image online, which showed a family of cyclists with the mother behind the group.
CENTER Parcs axed an advert yesterday after it was branded sexist for poking fun at mums.
Furious holidaymakers noticed the image online, which showed a family of cyclists with the mother behind the group.
It was captioned: "That 'keep up mum' second.
"Guide your Easter break."
The slogan infuriated clients, with one saying: "Sexism and misogyny from Middle Parcs.
"Why not go on vacation to Middle Parcs and keep outdated patriarchal views of a family dynamic."
One other raged: "The angle this advert exhibits is strictly the type of remarks girls and women are used to."
One stated: "Sorry youngsters, however gained't be going to Middle Parcs ever once more."
The company pulled the advert after being contacted by The Solar.
A spokesperson advised us: "We apologise for any offence that our current social media advertisement might have triggered.
"Consequently, we have now eliminated this ad."
Middle Parcs has 5 vacation villages within the UK, every situated in acres of forest. A sixth is situated in Ireland.
The corporate was founded by Dutch entrepreneur Piet Derksen in 1968, and is famed for its idyllic household holidays with actions together with cycling, archery and climbing.
<!-- End of Brightcove Player --></p><div class="hashtags">#center #parcs #axes #sexist #advert #backlash #furious #holidaymakers #US #UK #NZ #PH #NY #LNDN #Manila #Politics </div></div> More >> https://ift.tt/gItEGBl Source: MAG NEWS